NBA’s L.A. Clippers Launch ‘ClipperVision’ Offering 70 Live Stream In-Market Games Direct-to-Consumer
October 17, 2022
In a first for the National Basketball Association and professional sports, the Los Angeles Clippers will launch a direct-to-consumer streaming platform, ClipperVision, that will stream more than 70 games live in-market games in its first season.
Priced at $199.99 for the season, the platform aims to enhance the live game-watching experience through augmented reality and alternate-language commentary options. It will launch with six different stream options, and additional features are in the plans.
The platform expands from the Clippers CourtVision Beta, which was introduced in 2018 as the very first live, augmented sports broadcast available and won numerous awards for its innovation.
Subscribers for the 2022-23 season will receive a limited-edition L.A. Clippers-branded jacket and regular season access to Bally Sports+.
“I have wanted to create a product like ClipperVision since the day I came to the Clippers,” Clippers chairman and owner Steve Balmer said in a statement. The former Microsoft CEO said the streaming platform would transform the experience Clippers fans have watching games and provide them with more platforms to watch the team.
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Live streaming isn’t new to the NBA, which markets its $99 seasonal “League Pass” featuring out-of-market games with commercials, and “League Pass Premium” ($129.99), offering games commercial free.
ClipperVision subscribers can stream live games in-market and access a video-on-demand library directly at home, online, on their phone, or on the go from their computer, phone, and other connected devices without a cable subscription. ClipperVision is powered by the NBA’s new integrated digital platform, which also runs the new NBA app.
“The TV landscape is getting increasingly more competitive, oftentimes at the cost of the fan,” said Gillian Zucker, president of business operations at the Clippers. “Making ClipperVision available directly to consumers, combined with games on Bally Sports SoCal and free-to-air-TV on KTLA, means that we can put Clippers games back in the hands of our local fans.”
ClipperVision’s six streams will include:
- BallerVision — featuring live commentary from some of Clipper Nation’s biggest and most well-known personalities — Baron Davis, Paul Pierce, Quentin Richardson and Matt Barnes — along with guest appearances from Ballmer and celebrity Clippers fans.
- The app will provide access to live game streams from Bally Sports SoCal and KTLA featuring traditional on-air talent and graphics.
- CourtVision powered by AWS is similar to ShotIQ Mode in the Clippers CourtVision Beta, and will carry over augmented graphics for real-time shot probability and statistics, among other features.
- CourtVision Mascot Mode powered by AWS will feature new and enhanced animations, graphics, and special effects added in real-time with machine learning, an expansion of the similar mode from Clippers CourtVision.
- ClipperVision in Korean will be the first Korean-language commentary available OTT in the L.A. market, and it will be called live from Korea by commentator Yong-Gum Jeong, former basketball player and Korean Basketball League champion Tae-Sool Kim, and basketball reporters Hyun-Il Cho and Dae-Bum Son.
- ClipperVision en Español will be hosted by veteran broadcaster Francisco X. Rivera. Experienced analyst Roger Valdivieso will take the commentator chair along with an extensive list of invited guests. ClipperVision en Español is the first team direct-to-consumer platform produced specifically for a Spanish-speaking audience.