‘Narcos: Mexico’ Netflix Debut Pushes Show to No. 6 on Digital Originals Chart

The big winner among digital originals in the week ended Nov. 17 was “Narcos: Mexico,” which shot up to No. 6 on the weekly digital originals chart from No. 14 the prior week with a 38% spike in demand, Parrot Analytics says.

The catalyst was the Nov. 16 debut of the show’s new season. The reset “Narcos: Mexico” jumps back in time to the 1980s to show the origins of the Mexican drug war, a shift from the series’ previous focus on the Colombian cartels.

The drama is one of seven Netflix series to command the top seven spots on the digital originals chart. A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

“The Chilling Adventures of Sabrina” remained No. 1 on the chart for the third consecutive week, despite a second weekly decline in demand.

The reboot of “Sabrina, the Teenage Witch” generated 46.8 million average daily Demand Expressions during the week, down more than 16% from the prior week, Parrot Analytics says.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

“Marvel’s Daredevil,” also from Netflix, moved back up to No. 2, again switching places with “Stranger Things,” which finished the week at No. 3. Both series experienced drops in demand – 2.8% for “Daredevil” and 15.5% for “Stranger Things.”

“House of Cards” and “The Haunting of Hill House” repeated at Nos. 4 and 5.

Ranked at No. 9, Amazon Prime Video’s “Homecoming” is the only half-hour drama series on the chart, with18.6 million average daily Demand Expressions.

It’s followed, at No. 10, by Netflix’s “13 Reasons Why” – which reappeared in the top 10 as it resumes production for Season 3.

The third season of the teen drama will be the first without the star of Seasons 1 and 2, Katherine Langford. Langford led the first season as Hannah Baker, the teen who commits suicide after leaving a  box full of cassette tapes for her good friend Clay (Dylan Minnette) that explain the 13 reasons she decided to end her life.

She returned in Season 2, appearing in Clay’s visions, but has since said she will not be around in Season 3.

Langford told Entertainment Weekly, “For me, letting Hannah go was in Season 1; Season 2 was for Clay to let her go. It was being able to assist Clay on that journey as Hannah and let Clay have his moment to let Hannah go.”

In October, it was confirmed that Langford 13 has joined the cast of Avengers 4. While details about the actress’ character have yet to be revealed, The Wrap reported that Langford has already completed filming.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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