‘Narcos: Mexico,’ ‘Big Mouth’ Top Gainers on Digital Originals Chart

A nearly 60% spike in demand for “Narcos: Mexico” sent the Netflix series about the Mexican drug wars racing up the digital originals chart for the week that ended Nov. 24, according to Parrot Analytics data.

The show finished the week at No. 2, up from No. 6 the prior week, when it debuted, with average daily Demand Expressions soaring to 36.9 million from 23 million the week before.

“The Chilling Adventures of Sabrina” remained No. 1 for the fourth consecutive week, despite a 20% decline in demand to 37.4 million average daily Demand Expressions, Parrot Analytics data shows.

Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

Big gains in demand also were seen for “Big Mouth,” the adult animated sitcom – also on Netflix – that is based on co-creators Nick Kroll and Andrew Goldberg’s middle school years in Westchester County, New York, with Kroll voicing his fictional self.

“Big Mouth” re-entered the top 10 digital originals chart at No. 5, with a 30% rise in demand. Parrot Analytics attributes the gain to the announcement that a third season is in the works and will be released next year.

A “digital original” is a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video or Hulu.

Also in the top five for the week that ended Nov. 24: “Stranger Things” at No. 3, the same position it held last week, and “Marvel’s Daredevil” at No. 4, down from No. 2 the prior week.

Demand for “Stranger Things” was flat, while “Marvel’s Daredevil” saw its average daily Demand Expressions drop nearly 20% to 29.4 million.

The only non-Netflix entry on the top 10 digital originals chart for the week is Hulu’s The Handmaid’s Tale, which repeated at No. 8.

Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s  proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.

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