CBS Inks Deal With NAACP to Create Content for Broadcast, Cable and Streaming

CBS Television Studios and the National Association for the Advancement of Colored People (NAACP) July 15 announced an agreement to develop and produce scripted, unscripted and documentary content for linear television networks and streaming platforms.

As part of the agreement, CBS Television Studios will work with the civil rights organization to establish a team of executives and infrastructure to acquire, develop and produce programming. The partnership will focus on producing premium content that expands the number of diverse voices contributing to an ever-evolving society, and by telling inclusive stories that increase the visibility and impact of black artists in a growing media landscape.

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The CBS/NAACP partnership includes a commitment to develop content for the CBS Television Network as well as the ability to sell programming to third-party platforms across the media landscape.

“An important way to diversify and grow our storytelling is to expand our horizons beyond the traditional studio-producer system,” George Cheeks, CEO of the CBS Entertainment Group, said in a statement. “There is no better partner than the NAACP to help us find, develop and tell these inclusive stories.”

Derrick Johnson, CEO of the NAACP, said the current moment of “national awakening” on racism in America presents an opportune time to tell stories of the “African-American experience.”

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“Programming and content have the power to shape perspectives and drive conversations around critical issues,” Johnson said. “This partnership with CBS allows us to bring compelling and important content to a broad audience.”

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