August 15, 2019
Independent distributor MVD Entertainment Group and Rue Morgue, a magazine devoted to horror fiction, have joined to launch a curated subscription video-on-demand (SVOD) service specializing in extreme underground, taboo and cult horror movies.
The partners promise that the “Midnight Movie Society” will provide genre film fans with a library of “shocking underground, outrageous gore, creature features, cult classics and much more. Those with a taste for the weirdest and wildest reaches of genre cinema will not be disappointed.”
The new SVOD service launches Sept. 13 on iOS, Roku and the web. The cost is $4.99 per month, or $47.88 for a one-year subscription.
“The bigger platforms are catering to the masses and have gone puritanical in many cases, making it very difficult for filmmakers to reach their audience,” said MVD COO Ed Seaman. “MVD has a great deal of this type of content and when it is live on major platforms, it performs really well — maybe too well for some of the mainstream platforms.”
Seaman said that the Midnight Movie Society also will cater to more traditional horror fans, pulling from the thousands of film hours in MVD’s vast catalog. In addition, Rue Morgue will be finding and curating fresh and unusual content for the service.
“As larger streaming platforms continue to crack down on content, there’s an urgent need to create a space for boundary-pushing films unencumbered by strangling content restrictions,” said Adrianna Gober, director of programming. “As a lifelong horror fan, I’m proud and excited to be working with MVD Entertainment Group and genre champions Rue Morgue Magazine to bring Midnight Movie Society to the masses.”
Rob Hyman, MVD’s digital director, said Rue Morgue is a “household name among horror fans, and we anticipate our SVOD service and selection will be embraced by their fans.”