December 11, 2018
Two digital originals shot into the top 10 the week that ended Dec. 8, according to Parrot Analytics Data.
The Dec 5 release of Season 2 propelled Amazon Prime Video’s award-winning comedy “The Marvelous Mrs. Maisel” to No. 5 from No. 21 the prior week, with 30.4 million average daily Demand Expressions, twice as many as in the prior week.
The animated Netflix sitcom “F is for Family” soared to No. 9 from No. 48 with 18.2 million average daily Demand Expressions, up from 7.2 million the prior week. Again, the catalyst was the recent (Nov. 30) release of a new season, Season 2.
“The Marvelous Mrs. Maisel” is a period comedy-drama created by Amy Sherman-Palladino. The series stars Rachel Brosnahan as Miriam “Midge” Maisel, a housewife in 1950s New York City who finds she has a talent for standup comedy. The series won two Golden Globe Awards (Best Television Series – Musical or Comedy and Best Actress – Musical or Comedy for Brosnahan) and five prime-time Emmy Awards.
“F is for Family,” created by Bill Burr and Michael Price, revolves around Francis X. “Frank” Murphy (voiced by Burr), a hot-tempered, foul-mouthed Korean War veteran and father of three who lives in the fictitious Rust Belt city of Rustvale during the 1970s.
Elsewhere on the chart, “The Chilling Adventures of Sabrina” regained the No. 1 spot on the digital originals chart it had held for five weeks prior to last week, when “Narcos: Mexico” jumped into the top spot, sending “Sabrina” to No. 2.
“Sabrina” generated nearly 36.7 million average daily demand expressions in the week that ended Dec. 8, to 34.6 million for the latest “Narcos” season.
Demand Expressions is a proprietary metric used by Parrot Analytics to measure global demand for TV content. The metric draws from a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.
The No. 3 spot on the digital originals chart went to “Marvel’s Daredevil,” up from No. 4 the prior week. Demand rose 12% as the fan backlash to Netflix’s decision to cancel the superhero series continued to grow.
Rounding out the top five on the digital originals chart was “Stranger Things” at No. 4, down a notch from the prior week.
Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures global demand for TV content through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites.