March 19, 2021
Home entertainment saw a resurgence during the pandemic in 2020 as an increasing number of moviegoers were housebound due to government-mandated COVID-19 orders, according to new industry data from the Motion Picture Association.
The trade group said content released on disc and through digital channels in the United States generated $30 billion in consumer spending, up from $24.8 billion in 2019. The uptick was driven by digital transactions, which increased 33% to $26.5 billion from $20 billion. Packaged-media sales declined 26% to $3.5 billion from $4.7 billion.
For the first time ever, subscriptions to online video services in 2020 surpassed one billion, reaching 1.1 billion globally, a 26% year-over-year growth. In its totality, the global home/mobile entertainment market reached $68.8 billion in global revenue, marking a 23% increase over 2019.
The MPA defines home/mobile entertainment as transactional video-on-demand, both electronic sellthrough (EST) and rental; physical (DVD and Blu-ray Disc); and subscription streaming. Premium video-on-demand (PVOD) figures are not included. The MPA also said it is using data from DEG: The Digital Entertainment Group for its home entertainment tallies.
Other report findings contend that during the pandemic period of 2020, 55% of U.S. adults reported that their viewing of movies or shows/series through an online subscription service increased, while 46% reported that their viewing via pay-TV increased. More than 85% of children and more than 55% of adults watch movies or shows/series on mobile devices.
Notably, daily viewers of movies or shows/series on mobile devices skewed more heavily towards the 18-24 and 25-39 year-old age groups, as well as the Hispanic/Latino and African-American/Black ethnicity groups.
“Despite the challenges to the global economy brought on by the COVID-19 pandemic, the film television, and streaming industry has once again risen to the occasion,” Charles Rivkin, chairman and CEO of the Motion Picture Association, said in a statement. “Streaming experienced another huge boom, with new entrants into the market and more than one billion subscriptions worldwide for the first time ever. We kept audiences connected and entertained wherever they were and whenever they desired. Theatrical and home entertainment remain two essential parts of this dynamic and iconic industry, and I am confident that movie theaters will experience a great comeback in the months ahead.”