October 31, 2020
Movies Anywhere hosted a series of virtual movie nights for military families using its newly launched Screen Pass that allows users to give others access to their digital movie collections. Throughout September, Movies Anywhere collaborated with Operation Homefront and Blue Star Families, organizations that work with both active military and veterans, to create special digital movie night events for these soldiers and their families. During each event, participating families used Movies Anywhere to send Screen Passes of The Karate Kid to one another, and then used Movies Anywhere’s new co-viewing feature to Watch Together, even while thousands of miles apart. Ralph Macchio, star of the beloved film, recorded a special message for the families, thanking them for everything they’ve done in service to America. To cap off the event, Movies Anywhere supplied limited-edition movie kits, complete with snacks, blankets and other goodies to make for a cozy movie night. Movies Anywhere also teamed up with Soldiers’ Angels to deliver a memorable movie night for veterans at the Atlanta VA hospital.