September 24, 2018
MoviePass Films, the production company co-owned by MoviePass parent Helios and Matheson Analytics (HMNY), has partnered with independent distributor Neon for upcoming releases of Sundance award-winner Monsters and Men and Cannes award-winner Border, both of which are anticipated to open in the U.S. in the next few weeks.
Neon, which distributed Oscar-nominated I, Tonya, Three Identical Strangers and Ingrid Goes West, shares equity ownership in Monsters and Border.
HMNY launched MoviePass Films as an ancillary revenue stream – streaming, DVD sales, transactional sales, international rights, retail – from its branded theatrical subscription ticket service.
“The films are high-caliber, prestige titles and are great fits for the MoviePass audience,” MoviePass Films CEO Randall Emmett, said in a statement.
The partnership kicks off with the New York City premiere of Monsters and Men on Sept. 25, ahead of the drama’s New York and Los Angeles opening on Sept. 27. The film will be available in theaters nationwide in mid-October.
Border, which was selected as Sweden’s entry for best foreign-language film at the Academy Awards, took home the top prize in the Cannes Film Festival’s Un Certain Regard category earlier this year.
Fiscally-challenged MoviePass will make the films available to subscribers as bonus movies, which will not count toward monthly in-theater movie allotments. Select subs will also have a chance to attend the film’s red-carpet premieres and receive other special perks throughout the duration of the partnership.
“It’s great to see the different Helios media companies coming together and working towards generating more business for each other,” said Helios CEO Ted Farnsworth.
Farnsworth could use all the synergies he can find. HMNY shares are currently trading at 1.6 cents, with the stock in threat of being delisted by Nasdaq. HMNY has a market cap around $10.5 million.
MoviePass Films’ partnership with Neon follows just-wrapped production on 10 Minutes Gone, starring Bruce Willis. Previously, MoviePass Films produced Gotti, The Row, co-acquired American Animals through MoviePass Ventures, and claims to have a slate of 10 films being prepared for production.