February 7, 2018
Helios and Matheson Analytics – corporate parent of MoviePass – Feb. 6 announced the subscription theatrical ticket service has generated $128.7 million for select Oscar-nominated since last November. In addition, it claims MoviePass contributed 5.7% to the total nationwide box office.
In addition to offering subscribers access to one theatrical screening daily for $9.95 monthly fee, MoviePass is banking its survival — and offsetting theatrical disruptor mantra — on moviegoer data. Information, it can market and sell.
The service said it contributed significantly to the nominees, keeping attendance up past opening week. It said the percentage of domestic revenue generated for Best Picture nominees, included Call Me By Your Name (8.79%), Lady Bird (6.18%), Three Billboards Outside Ebbing, Missouri (6.89%), The Shape of Water (7.87%), and The Post (5.57%).
MoviePass also contributed 11.48% for I, Tonya, and 7.57% for The Square.
“MoviePass is actively driving movie-goers to the theater at a critical moment in the year,” Mitch Lowe, CEO of MoviePass, said in a statement. “At a time with ‘For Your Consideration’ billboards up all over Tinseltown, we are promoting these pictures to our MoviePass subscribers. I believe more people are connected with these films now and MoviePass has created more exposure for these nominees and the Oscars.”
Ted Farnsworth, CEO of Helios and Matheson Analytics, which acquired a majority stake in MoviePass in 2017, contends the service contributed 4.6%, 5.6%, and 5.7%, respectively, over the past three weeks to total nationwide box office.
“I believe we can serve as a catalyst for success in the entire movie industry,” said Farnsworth.