March 20, 2020
Moviefone, the iconic voice of the now-discontinued telephone service marketing theatrical releases and ticket sales, has been sold for $1 million in bankruptcy proceedings involving Helios and Matheson Analytics, which also owned shuttered the MoviePass subscription ticket service.
Founded in 1989, Moviefone offered callers movie, ticket and screening information nationwide. The service was acquired for $388 million in 1999 by AOL, which in 2017 merged with Yahoo to become Oath. Helios and Matheson bought the brand in 2018 for $8 million from Oath in a largely stock-based transaction. (Oath in 2019 was renamed Verizon Media.)
In the Internet era, Moviefone morphed into an online service through an agreement in 2001 with MovieTickets.com. The service in 2012 partnered with Fandango, which is owned by NBCUniversal.