April 27, 2021
Godzilla and King Kong have met their match: video game franchise Mortal Kombat. New data from Samba TV found that a record 3.8 million HBO Max households streamed the new Warner Bros. Pictures’ release Mortal Kombat over the three-day weekend ended April 25. That compared with the previous record of 3.6 million Max households streaming Godzilla vs. Kong over five days ended April 4.
Warner is releasing its entire 2021 theatrical slate concurrently with access on Max for 31 days. The strategy hasn’t hurt ticket sales as Kombat, along with every Warner theatrical title beginning with Wonder Woman 1984, has topped the North American box office in its opening weekend.
Samba said the Kombat audience resonated with viewers below the age of 44, including women (up 2.2%), blacks (up 37%), Hispanics (up 28%) and Asians (1.4%).
The data tracking firm said Wonder Woman 1984 tracked 3 million Max households across its Christmas opening weekend through the end of 2020. It was Disney/Pixar’s streaming of animated Soul on Christmas that generated the largest opening weekend, at more than 3.2 million Disney+ households.
Previous Warner releases Zach Snyder’s Justice League, The Little Things and Tom & Jerry generated 1.8 million, 1.4 million and 1.2 million opening weekend Max household viewership, respectively, according to Samba TV.