Morgan Stanley: Netflix Tops in Original Programming

With Netflix spending upwards of $8 billion on original content this year, it might be relieved to know consumers reportedly appreciate the product, according to Morgan Stanley.

The investment bank – and Netflix financial advisor – found that 39% of survey respondents felt Netflix offered superior original programming compared to HBO (14%), Amazon Prime Video (5%), Hulu (4%), Showtime (3%), Starz (2%) and Cinemax (1%).

Morgan Stanley citied Netflix programs such as “Stranger Things,” “House of Cards,” “Black Mirror,” and “Lost in Space,” for driving consumer interest.

HBO hitmakers include “Game of Thrones,” and “Westworld.”

The online survey of 3,100 respondents was conducted in March.

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