August 29, 2019
Two days after Media Play News reported head of marketing Julia Howe as the latest high-profile 20th Century Fox Home Entertainment departure, multiple sources Aug. 29 said the company — now owned by the Walt Disney Co. — has been racked by more layoffs, including division veterans Jennifer Chai and Kavita Smith.
Chai held the title of SVP of worldwide brand marketing for the home entertainment arm. She led worldwide brand marketing and strategy for the entire Fox new release theatrical slate and third-party titles for both the physical and digital business. She also was involved with the cross-studio Movies Anywhere service as well as other digital strategic initiatives. Chai has been at Fox since 2000, joining after three years as brand manager at what was then Buena Vista Home Entertainment, the Walt Disney Co.’s home entertainment arm.
Smith was VP, global marketing communications and publicity. According to her LinkedIn profile, she joined Fox as director of publicity in November 2005 and was elevated to executive director in September 2012. She was promoted to VP in August 2014. She will stay on through October, sources said.
Reports say the layoffs — nearly 60 — have occurred in both the home entertainment and TV distribution divisions, encompassing both Disney and Fox employees. 20th Century Fox TV Distribution EVP of worldwide marketing Greg Drebin also is exiting.
Fox president of worldwide home entertainment Keith Feldman is staying on with Disney, sources told Media Play News, although his contract has not been finalized.
Howe is said to be leaving the company in November.
The new departures come on the heels of previous high-profile exits in the wake of the Disney acquisition.
Mike Dunn, for years the top home entertainment executive at 20th Century Fox, was among a handful of high-ranking studio executives to leave the studio on March 21, a day after the acquisition closed.
A short time later, Janice Marinelli, head of home entertainment at Disney, set up an office at Fox, reportedly to acquaint herself with the studio’s home entertainment team and see how they operate. But July 16 the 34-year Disney veteran announced her exit.
Also in July, veteran division publicist James Finn, who recently had become co-head of marketing, quietly announced his departure in an email to friends and colleagues. “For nearly 20 years I’ve called Fox my home,” he wrote. “Thank you to my colleagues, my mentors, my family, my friends and my team for making it so much fun.”
After Fox’s sale to Disney closed in March, reports surfaced that as many as 4,000 people could ultimately lose their jobs.