‘Money Heist’ Steals Top Spot on Parrot’s Digital Originals Chart

Netflix’s “Money Heist” made a huge leap into the top spot on Parrot Analytics’ digital originals U.S. chart the week ended Sept. 10. The Spanish drama, known in its native language as “La Casa de Papel,” saw the first batch of episodes from its fifth season arrive Sept. 3, giving the show a 136.3% boost in demand expressions, the proprietary metric Parrot uses to gauge a show’s popularity. That pushed it to 51.5 times the demand of an average show and helped propel it from No. 13 the previous week. “Money Heist” was No. 4 on Parrot’s list of all TV shows.

HBO Max’s “Titans” dropped to No. 2 on the digital originals chart after three weeks in the top spot. It 44.4 times average demand after a 0/8% dip in demand expressions. “Titans” was No. 8 on Parrot’s list of all TV shows.

Netflix’s perennially popular “Stranger Things” slid to No. 3 on the digital originals chart with 39.5 times the demand of an average series after a 6.1% drop in demand expressions. “Stranger Things” was No. 10 on Parrot’s list of all TV shows.

The Apple TV+ comedy “Ted Lasso” dropped to No. 4 on the digital originals chart, pulling in 38.6 times demand of an average series after a 1.7% dip in demand expressions.

The Disney+ “Star Wars” series “The Mandalorian” fell to No. 5 with 32.2 times average demand after a 0.5% drop in demand expressions.

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A “digital original” is Parrot’s term for a multi-episode series in which the most recent season was first made available on a streaming platform such as Netflix, Amazon Prime Video, Hulu or Disney+.

The No. 1 overall TV series in terms of online demand was “SpongeBob SquarePants,” with 76.7 times average demand.

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Media Play News has teamed with Parrot Analytics to provide readers with a weekly top 10 of the most popular digital original TV series in the United States, based on the firm’s proprietary metric called Demand Expressions, which measures demand for TV content in a given market through a wide variety of data sources, including video streaming, social media activity, photo sharing, blogging, commenting on fan and critic rating platforms, and downloading and streaming via peer-to-peer protocols and file sharing sites. Results are expressed as a comparison with the average demand for a TV show of any kind in the market.


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