June 20, 2019
Independent home entertainment distributor Mill Creek Entertainment has launched low-cost transactional purchase streaming service movieSpree.
Offering more than 2,500 hours of entertainment, movieSpree features catalog film and TV bundles, genre-based collections and specially curated compilations, including such titles as Lonesome Dove, The 10th Kingdom, “The Kids in the Hall,” “Documentary Now!,” Benji and Gone in 60 Seconds.
Purchase prices range from 99 cents to $29.99 depending on content. For instance, the entire “Kids in the Hall” series is available for $14.99.
All users of the new service will receive an offer to redeem 100 free movies to be added to their library.
“The establishment of movieSpree is an important growth opportunity for us,” said Patrick McDonough, EVP of sales and marketing for Mill Creek, in a statement. “As the content distribution model shifts to a direct-to-consumer strategy, building our own streaming service allows us to connect to our customers and showcase our entertainment offerings in a meaningful and targeted way.”
Many of Mill Creek Entertainment’s DVD and Blu-ray releases include digital redemption offers allowing consumers to add to their movieSpree library, according to the company.
Content can be streamed from the movieSpree apps and website using a phone, tablet, laptop or supported OTT devices. The service also features exclusive content and offers that do not have a DVD or Blu-ray counterpart or availability on other streaming platforms, according to Mill Creek.
Mill Creek collaborated with OTT content distribution provider ViewLift on the new service.
“The ViewLift team is thrilled to partner with Mill Creek Entertainment to launch movieSpree,” said ViewLift president Manik Bambha in a statement. “Our alliance showcases the robust features and functionality of a backend system developed by the ViewLift team. ViewLift’s monetization and distribution expertise launched movieSpree, which will help cinephiles watch movies they love and introduce new viewers to great films.”