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MIDiA Research: Global SVOD Revenue to Reach $322 Billion by 2030 — Up From $106 Billion in 2022

The global subscription streaming VOD market is projected to reach $322 billion in revenue by 2030, according to new data from MIDiA Research. The London-based company said the growth from almost $106 billion in 2022 will be primarily driven by Asian countries and the increasing global appetite for South Korean content.

Indeed, Netflix added almost eight million net subscribers in 2022 throughout the Asian-Pacific region — the streamer’s largest subscriber growth market.

The region is projected to account for 56.2% of global subscribers and 32.2% of global revenue this year — increasing to 58.8% of global subscribers and 34.5% of global subscription revenue by 2030.

At the same time, U.S. and Canada are expected to generate 18.2% of global video subscribers and 38.6% of streaming revenue this year — tallies that will drop to 13.2% of global subscribers and 32.2% of global revenue by 2030.

“Western SVOD original content will be partly recalibrated towards Asian movies and shows that speak to global audiences,” Tim Mulligan, lead video Analyst for MIDiA Research, said in a statement.

The report suggests that ongoing efforts to discover the next “Squid Game” or Parasite will amplify Asia-Pacific culture globally to create a new golden age for Asian entertainment that will compete directly with Hollywood.

“After eight years of steady expansion, global SVOD subscriber numbers will have neared their peak by 2030,” added analyst Ben Woods. “That leaves Western SVOD services with a narrowing window of opportunity. With competition intensifying from indigenous services within Asia Pacific and emerging markets, gaining those remaining subscribers will be tough.”

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