Microsoft to Bow Newest ‘Call of Duty’ Video Game Concurrently Via Streaming

Microsoft to Bow Newest ‘Call of Duty’ Video Game Concurrently Via Streaming

In a first, Microsoft announced it will release the latest edition of the popular “Call of Duty” video game franchise on its branded Xbox Game Pass subscription service day-and-date with the retail release later this year.

Microsoft will offer details on the game in a June 9 reveal at 10 a.m. PT.

Call of Duty: Black Ops 6 is the newest first-person shooter game release in the $30 billion franchise with reportedly more than 425 million units sold from publisher Activision Blizzard, which Microsoft acquired last year for $69 billion.

Microsoft reports its Game Pass streaming service has 34 million paid subscribers, offering monthly options priced from $9.99.

With the retail price for a typical “Call of Duty” console video game reaching $70, offering the title concurrently for less-expensive streaming underscores the changing retail landscape for video games, and is a direct blow to competitor Sony’s Play Station ecosystem, according to Michael Pachter, media analyst with Wedbush Securities in Los Angeles.

“In order to offset this, [Microsoft] would have to attract at least 2 million incremental subscribers at $15 per month, but realistically, many (if not all) of these are people who would have otherwise purchased the game, increasing the loss of game sales,” Pachter wrote in a note. “Most likely, they would have to add around 4 million subscribers to break even.”

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