November 9, 2020
Microsoft Corp. unveiled a 40-foot-tall replica of the Xbox Series X in the Gorge Amphitheatre in Washington state the weekend before the Nov. 10 launch of the Xbox Series X and Xbox Series S.
The structure featured a rotation of dream-inspired art from local artists — a nod to the Xbox Power Your Dreams campaign for the new consoles.
Nov. 9 the installation footage started streaming online, revealing clues for #SolveForX, an online global scavenger hunt. Consumers can follow @Xbox Twitter to review rules and participate for their chance to win the Ultimate Xbox Experience bundle or one of seven Xbox Series X consoles. Select pieces of art will also be made available digitally after launch.
The installation is one of many activations worldwide approaching launch day, all of which will be featured in the official Xbox launch livestream on Nov. 10 starting 11 a.m. PT.