Merchandising: ‘Wakanda Forever’ Exclusives Arrive

Feb. 7 saw the release of Disney-owned Marvel Studios’ Black Panther: Wakanda Forever on Blu-ray, DVD and 4K Ultra HD disc, and there were a few retailer exclusive editions from which fans could choose.

Best Buy had two of them, both exclusive Steelbook editions of the 4K Ultra HD Blu-ray combo pack with separate box art from artist Dorothea Taylor, one featuring Wakanda warriors and the other, the underwater world of Talokan. Best Buy’s in-store display implored shoppers to “Collect Them Both!” — an easy enough suggestion for the retailer to make at $38.99 apiece.

Best Buy’s ‘Black Panther: Wakanda Forever’ 4K Steelbooks

Walmart offered an exclusive 4K Ultra HD edition with custom artwork and a limited-edition Black Panther enamel pin for $34.96.

Walmart’s ‘Black Panther: Wakanda Forever’ 4K Blu-ray with enamel pin

Target didn’t have an exclusive for the Wakanda Forever Blu-ray, but did offer an exclusive version of the film’s soundtrack on vinyl for $38.99, as well as 30% off select “Black Panther” toys.

In addition, Target ran a buy-one-get-one-50% off promotion on qualifying movies, books, video games, puzzles, board games and activity kits.

Best Buy had another exclusive during the week in the form of a 4K Ultra HD Blu-ray Steelbook combo pack for Disney’s Encanto, with artwork marking the Walt Disney studio’s 100th anniversary, for $29.99.

Best Buy’s ‘Encanto’ 4K Disney 100 Steelbook

Walmart had its own Disney 100-year exclusives, offering the new Mickey & Minnie: 10 Classic Shorts Vol. 1 Blu-ray, as well as catalog titles such as The Little Mermaid, Beauty and the Beast, Moana, Frozen and Toy Story on Blu-ray packed with a collectible pin for $19.96 each.

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