Merchandising: Vudu Promotions Tied to ‘It,’ ‘Dora’

Retailers took a break from offering any exclusive deals for the modest new releases of Nov. 19.

Walmart, however, did offer a couple of bonuses tied to its Vudu streaming service.

For $27.96, fans of Warner’s “It” movies could get the first film on Blu-ray with a digital copy, plus a Vudu code for the digital copy of It: Chapter Two.

And Walmart’s copy of Paramount’s Dora and the Lost City of Gold Blu-ray came with a bonus digital copy of Hotel for Dogs, redeemable with the sales receipt.

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