Merchandising: ‘Total Recall’ Among Latest Best Buy Steelbooks

Best Buy Dec. 8 continued its practice of offering a slate of exclusive new Steelbook editions to make up for an otherwise dull Blu-ray and DVD release slate.

Best Buy had a Steelbook edition of Lionsgate’s new 4K Ultra HD Blu-ray combo pack of Total Recall, at $18.99.

Also new is Best Buy’s Steelbook for the 4K Ultra HD Blu-ray edition of HBO’s Westworld: Season 3, even though the standard release came out Nov. 17. Best Buy’s Steelbook was listed at $46.99 upon release.

Best Buy’s ‘Westworld: Season 3’ Steelbook

Best Buy also has a Blu-ray Steelbook of Funimation’s My Hero Academia: Two Heroes, a movie that first arrived on Blu-ray in March 2019. The Steelbook edition, offered for $25.99 by Best Buy, will apparently be widely available Feb. 21, according to Amazon.

‘My Hero Academia: Two Heroes’ Steelbook

Other chains weren’t so quick to line up exclusives following Black Friday. The lineup of top titles each week has gotten so anemic it seems that many of the big chains have left their DVD and Blu-ray shelves in a state of neglect, not even bothering to update the displays for weeks at a time without anything major to hit the shelves.

Outside of Best Buy, the most notable home video deal was that Target offered 20% off movie, TV show and book boxed sets.

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