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Merchandising: The Unbearable Weight of Massive Exclusives

There were no shortages of retailer exclusives tied to the June 21 Blu-ray release of Lionsgate’s The Unbearable Weight of Massive Talent.

The film stars Nicolas Cage as a fictionalized version of himself, who is recruited by the CIA to infiltrate the operation of a suspected international criminal who is also a huge movie fan.

Best Buy offered its typical Steelbook packaging with the 4K Ultra HD Blu-ray combo pack of Unbearable Weight for $34.99.

Walmart offered two exclusives for the film, both at $24.96. One was the 4K Ultra HD Combo pack with an exclusive slipcover with unique box art. The second was the Blu-ray/DVD combo pack with a pack-in T-shirt.

Walmart’s ‘Unbearable Weight of Massive Talent’ Blu-ray with T-shirt
Walmart’s ‘Unbearable Weight of Massive Talent’ 4K Slipcover

Target offered the Blu-ray/DVD combo pack with exclusive slipcover box art for $22.99.

Target’s ‘Unbearable Weight of Massive Talent’ Blu-ray Slipcover

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Separately, Target also had an exclusive edition of Universal Pictures’ new animated movie The Bad Guys, presenting a limited-edition of the Blu-ray/DVD combo pack with a filmmaker gallery book for $24.99.

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