Merchandising: The Rise of ‘Minions’ Exclusives

Universal Pictures Home Entertainment’s new Blu-ray Disc of the animated sequel Minions: The Rise of Gru arrived Sept. 6 with a couple of retailers offering exclusive editions.

Walmart offered a gift set of the Blu-ray/DVD/Digital combo pack of the film packed with two Funko Pocket Pop! character keychains for $29.96.

Target offered the Blu-ray combo pack with exclusive box art and temporary tattoos for $26.99.

Target’s ‘Minions: The Rise of Gru’ Blu-ray

Among other promotions for the week, Target offered 30% off select DVDs, Blu-ray Discs and 4K Ultra HD Blu-ray Discs.

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Best Buy released exclusive new Steelbook editions for 4K Ultra HD Blu-ray combo packs for a couple of catalog titles.

One was Lionsgate’s 2007 remake of 3:10 to Yuma, offered for $21.99.

Best Buy’s ‘3:10 to Yuma’ 4K Steelbook

Another was a re-release of Universal’s Halloween Kills Steelbook originally released earlier this year, but with a different color scheme and slightly different artwork, for $30.99.

Best Buy’s ‘Halloween Kills’ 4K Steelbook re-release

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