Merchandising: The Retail Reign of the ‘Supermen’

Best Buy Reign of the Supermen with graphic novel.

Superman fans had a few options for picking up Warner’s new Reign of the Supermen animated movie on Blu-ray.

Target Reign of the Supermen Steelbook

Best Buy offered the new movie with copies of the graphic novel The Death of Superman upon which the movie is partly based. The chain offered the graphic novel edition at $22.99 for the Blu-ray and $32.99 for the 4K Ultra HD Blu-ray, a $3 premium over the standard editions of the title in each format.

Target offered Reign of the Supermen in Steelbook editions. The Target Steelbook cost $29.99 for the 4K version and $19.99 for the standard Blu-ray, but is marked as sold out online and at many stores.

However, Steelbooks are typically better known as Best Buy’s path to an exclusive. Accordingly, Best Buy offered 4K UHD Blu-ray Steelbook editions of Disney’s The Nutcracker and the Four Realms at $34.99 and Lionsgate’s Hunter Killer at $32.99.

Best Buy The Nutcracker and the Four Realms Steelbook

Other promotions offered by Best Buy during the week include a two-for-$10 deal on select Fox Blu-rays, or $7.99 each; 4K Ultra HD movies starting at $9.99; select Sony Pictures titles, including Steelbooks, offered through a buy-one-get-one-free deal; and a Kingdom Hearts 3 video game tie-in touting Disney movies with the tag-line “Play your favorite characters.”

Target’s weekly ad pushed HDTVs in time for the Super Bowl.

Meanwhile, the Walmart in Tustin, Calif., seems to be trying out a new arrangement of the home video section in its electronics department. The area recently unveiled a new aesthetic for its end-cap displays, complete with a yet-to-be-stocked section to be devoted to digital-edition redemption gift cards.

New home video layout at a Walmart in Tustin, Calif.

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