Merchandising: The ‘Endgame’ of Exclusives

The biggest movie of all time, Disney’s Avengers: Endgame, landed on Blu-ray Aug. 13 and was unsurprisingly accompanied by a number of retailer exclusives.

Best Buy’s ‘Avengers: Endgame’ 4K Blu-ray Steelbook

Best Buy offered a 4K Ultra HD Blu-ray Steelbook of the superhero movie for $34.99, as well as a 4K Ultra HD Blu-ray Steelbook collection of all four “Avengers” films for $149.99 (Steelbook versions of the four films with a Steelbook outer case).

Best Buy’s ‘Avengers’ Steelbook boxed set

Best Buy also touted Steelbook 4K Blu-rays for previous Marvel Cinematic Universe films.

Target has the 4K Ultra HD Blu-ray combo pack of the film in special packaging with an Avengers Initiative: A Look Back book for $34.99.

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Walmart didn’t focus on “Avengers” for its exclusives, but instead had a couple of two-packs pairing digital copies of new movies with a Blu-ray of a similar film.

For $29.96 fans could pick up the digital copy of Universal’s The Secret Life of Pets 2, redeemable through Vudu, paired with the Blu-ray/DVD/digital code for 2016’s The Secret Life of Pets.

Another two-pack, priced at $22.96, had the Vudu digital copy of Paramount’s Rocketman paired with a digital version of the unrated version of Almost Famous and the theatrical cut of Almost Famous on Blu-ray.

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