Merchandising: The ‘Discovery’ of Exclusives

A couple of retailers had exclusive editions for the Nov. 12 new releases.

Best Buy had a version of Paramount’s Blu-ray release of Star Trek: Discovery — Season Two in Steelbook packaging for $39.99.

Target’s ‘The Big Bang Theory: Season 12’ Blu-ray box art

Target offered the Blu-ray of The Big Bang Theory: The Complete Twelfth and Final Season with exclusive box art for $32.99. The store didn’t offer the regular edition on its shelves, so buyers who wanted to standard box art were out of luck.

Target’s ‘The Angry Birds Movie 2’ Blu-ray with sticker book

Sony Pictures’ The Angry Birds Movie 2 at Target was offered in a Blu-ray combo pack with a 24-page activity book with stickers for $22.99.

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