Merchandising: Target Offers Gift Card With ‘Family Guy’

Not much was stirring at the retail level for the new releases of Jan. 8 aside from discounted catalog titles, but Target did build a promotion off a new “Family Guy” DVD release.

Target set up a display featuring the DVDs of seasons 13 through 16 of the animated comedy series, plus the new Family Guy: 20 Greatest Hits DVD, and offered a $5 gift card with the purchase of any two of the sets.

Seasons 13 and 14 were offered at $9.99 each, with seasons 15 and 16 and the greatest hits DVD at $14.99 each.

Some of the discounted titles at Target included $19 for Universal’s The House With a Clock in Its Walls Blu-ray, $15 for Netflix’s Target-exclusive Stranger Things Blu-ray, and $17 for the Stranger Things 2 Blu-ray.

Best Buy has an endcap display touting the upcoming theatrical release of 20th Century Fox’s Alita: Battle Angel, in theaters Feb. 14. The promotion offers an $8 Fandango coupon for a theatrical ticket included with select Fox Blu-rays, including Avatar, Deadpool, Independence Day, Logan, The Martian, The Maze Runner, Rise of the Planet of the Apes and more.

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