Merchandising: ‘Shang-Chi’ Exclusives Arrive at Retail

Nov. 30 saw two of the big retail chains offer exclusive 4K Ultra HD Blu-ray editions for Disney-owned Marvel Studios’ Shang-Chi and the Legend of the Ten Rings.

The film, the 25th entry in the Marvel Cinematic Universe, stars Simu Liu as the title hero who must come to terms with his family’s complicated history and confront his father, the legendary warlord who heads the Ten Rings organization.

Best Buy offered the 4K Ultra HD Blu-ray with Steelbook packaging for $34.99.

Best Buy’s ‘Shang-Chi’ 4K Steelbook

Target offered the 4K Ultra HD Blu-ray Disc combo pack of the film with special packaging, box art and two limited-edition foil-edged prints for $34.99.

Separately, Target offered up to 40% off select holiday music and movies.

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