Merchandising: Retailers Switch Up ‘A Star Is Born’ Box Art

The retail exclusives for the Feb. 19 home video release of Warner’s A Star Is Born focused on variants of the box art.

Wide-release box art for A Star Is Born DVD (left) and Blu-ray
Target’s A Star Is Born Blu-ray box art

Target offered a version of the Blu-ray combo pack with special box art and the exclusive featurette “A Star Is Born: Backstage Pass,” at $26.99.

The standard DVD and Blu-ray releases already include a making-of featurette, bonus song performances, and music videos.

In addition, Target gave shoppers a $5 gift card with the purchase of both the movie and the film’s CD soundtrack, which was priced at $11.99 and included an exclusive poster.

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Best Buy delivered its usual Steelbook edition of the film, offered for both the standard Blu-ray ($29.99) and the 4K Ultra HD Blu-ray combo pack ($34.99).

Best Buy A Star Is Born Steelbooks
Walmart’s A Star Is Born DVD

Likewise, Walmart dipped into its usual bag of tricks for an exclusive, choosing to offer a slimmed-down DVD variant with different artwork but without the bonus disc included with the wide release containing the behind-the-scenes material. The only extras included with the Walmart version are the music videos, for $16.96. By comparison, the regular DVD with the additional extras is listed on Walmart’s website and priced at other stores at $17.99.

 

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