Merchandising: Retailers Swimming in ‘Aquaman’ Exclusives

Target ‘Aquaman’ gallery book Blu-ray

Consumers looking to pick up Warner’s Aquaman on Blu-ray and DVD March 26 had a number of exclusives available to them from the big three retailers.

Target had editions of the Blu-ray combo pack ($32.99) and the 4K Ultra HD Blu-ray ($36.99) with gallery book packaging and lenticular box art that switched between images of Aquaman and villain Black Manta.

Walmart ‘Aquaman’ Blu-ray gift set

Walmart had two exclusives for the title. First, it had a Blu-ray combo gift set with a pack-on Arthur Curry Funko Pocket Pop! keychain for $29.96.

Walmart ‘Aquaman’ single-DVD edition

Also, with the wide-release DVD of Aquaman being a two-disc special edition, Walmart offered a single-disc DVD edition for $16.96 with exclusive box art but without most of the bonus materials. The disc contained just a single featurette, “James Wan: World Builder.”

Interestingly, Walmart’s website offered both the one-disc and two-disc DVD options at the same $17.96 price.

Best Buy ‘Aquaman’ UHD Blu-ray Steelbook

Best Buy offered Steelbook editions for both the Blu-ray at $29.99 and the 4K Ultra HD Blu-ray at $34.99.

Among other exclusives, Best Buy had a $25.99 Steelbook for Paramount’s 30th anniversary Pet Sematary 4K Ultra HD Blu-ray.

Best Buy ‘Pet Sematary’ UHD Blu-ray Steelbook

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