Merchandising: Retailers Present ‘Nope’ Exclusives

Universal Pictures Home Entertainment released Nope Oct. 25, with exclusive editions available at Best Buy and Walmart.

The film, written and directed by Jordan Peele, deals with a Hollywood horse wrangler and his sister trying to obtain evidence of a UFO flying around their ranch.

Best Buy had the 4K Ultra HD Blu-ray combo pack of the film in Steelbook packaging for $34.99.

Walmart offered the 4K Ultra HD Blu-ray combo pack with exclusive box art for $27.96.

Walmart’s ‘Nope’ 4K box art

Target didn’t tout any exclusives for Nope, and some locations didn’t even seem to be in much of a rush to have the title on shelves at all. A check of three Target stores in Orange County, Calif. Tuesday night and Wednesday afternoon showed none of them had any of the Oct. 25 new releases on display. A clerk at one store said they were understaffed and updating the display wasn’t the priority. However, customers were free to track down a clerk to retrieve a copy of one of the new titles from the back if they wanted one and couldn’t find it.

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