Merchandising: Retailers Offer Exclusives for ‘Spider-Verse,’ ‘Mary Poppins’

March 19, 2019

March 19 saw the release of two big titles, Sony Pictures’ Spider-Man: Into the Spider-Verse and Disney’s Mary Poppins Returns, and retailers offered a number of exclusive editions for each.

Best Buy had a Blu-ray Steelbook edition of Spider-Verse for $27.99.

Best Buy ‘Spider-Man: Into the Spider-Verse’ Steelbook

Target had a $24.99 edition of the Blu-ray packaged with a 48-page mini-book, “The Art of Spider-Man: Into the Spider-Verse.”

Target ‘Spider-Man: Into the Spider-Verse’ Digibook

Walmart offered a $27.96 Spider-Verse gift set containing the Blu-ray combo pack and a pack-in Miles Morales action figure.

Walmart ‘Spider-Man: Into the Spider-Verse’ Blu-ray with action figure

Amazon.com had an exclusive Spider-Verse Blu-ray combo pack with a slipcover containing holographic artwork, listed at $38.99 but marked as out of stock until April 2.

Amazon ‘Spider-Man: Into the Spider-Verse’ exclusive cover

For Mary Poppins Returns, Best Buy had a Steelbook of the 4K Ultra HD Blu-ray combo pack for $34.99, plus a $19.99 Blu-ray Steelbook of the 1964 original Mary Poppins.

Best Buy ‘Mary Poppins Returns’ Steelbook
Best Buy ‘Mary Poppins’ Steelbook

Target offered a 4K Ultra HD Blu-ray of Mary Poppins Returns with digibook packaging containing a limited-edition filmmaker gallery and storybook. It was listed as $34.99 in the chain’s weekly ad circular but $32.99 online.

Target ‘Mary Poppins Returns’ Digibook

Best Buy also touted a preorder of its exclusive Steelbooks for Warner’s Aquaman on Blu-ray at $29.99 at 4K UHD BD at $34.99. The discs arrive March 26 but the preorder includes a code to watch it now through Movies Anywhere.

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