Merchandising: Retailers Hope to Bring in the Green With ‘The Grinch’

Each of the big three retailers Feb. 5 offered an exclusive edition of Universal Pictures’ new Blu-ray of the animated adaptation of Dr. Seuss’ The Grinch.

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Target’s The Grinch with gallery book

Target offered a version of the Grinch Blu-ray combo pack with a 26-page gallery and activity book for $22.99.

Walmart’s version of the Blu-ray came with unique box art and 16 Valentine’s Day postcards for $19.96.

Best Buy, as is typical for the chain, offered a Steelbook edition of the Blu-ray for $24.99.

Best Buy is also selling Steelbooks for new 4K Ultra HD Blu-ray editions of DreamWorks’ How to Train Your Dragon and How to Train Your Dragon 2 at $19.99 each. The third film arrives in theaters Feb. 22.

Best Buy’s The Grinch Steelbook

Walmart has exclusive availability of the Civil War drama Finding Josephine on DVD from Gaiam, at $9.96.

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