Merchandising: Retailers Focus on ‘Croods: A New Age’

Target and Walmart brought out exclusive editions of DreamWorks Animation’s The Croods: A New Age, which was released on Blu-ray Disc, DVD, 3D Blu-ray and 4K Ultra HD Blu-ray Feb. 23 by Universal Pictures Home Entertainment.

Target offered the Blu-ray/DVD combo pack of the animated film with a 40-page filmmaker gallery book at $24.99.

Walmart had a gift set of the Blu-ray/DVD combo pack for $24.96 packed with a “Croods” water bottle and a 35-piece puzzle.

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‘The Croods: A New Age’ Walmart Blu-ray

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