Merchandising: Retailers Deal Out ‘Joker’ Exclusives

Retailers lined up exclusive editions for the Jan. 7 home video release of Warner’s Joker.

Best Buy offered a Steelbook edition of the 4K UHD Blu-ray combo pack for $34.99.

Target’s ‘Joker’ Blu-ray

Target had the regular Blu-ray combo pack with exclusive box art for $24.99.

Walmart’s ‘Joker’ DVD

And Walmart presented a single-disc DVD version as opposed to the widely-available two-disc DVD special edition. Walmart’s version included special box art and a lone bonus feature, the three-minute “Please Welcome … Joker,” a compilation of alternate takes of Joker’s talk-show entrance.

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The special single-disc DVD was offered at $16.96 in stores, but was priced online at $23.59.

The regular two-DVD version was offered at most places, including Walmart online, for $17.99 and offered nearly a half-hour of additional extras, including a making-of documentary.

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Standard box art for ‘Joker’ DVD, Blu-ray and 4K UHD BD

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