Merchandising: Retailers Bring ‘Back to the Future’ Exclusives

Universal Pictures’ new Back to the Future Trilogy boxed set arrived Oct. 20 with exclusive editions from Best Buy and Target.

Best Buy, as usual, offered a Steelbook edition of the 4K Ultra HD Blu-ray version of the trilogy, at $64.99.

Best Buy’s ‘Back to the Future Trilogy’ Steelbook

Target offered a gift set of the regular Blu-ray, at $42.99, which included a levitating hoverboard replica.

Target’s ‘Back to the Future Trilogy’ gift set

The 4K version of the hoverboard gift set was available from Amazon for $69.98.

The other notable exclusive for the week came at Target, which offered a Steelbook edition of The Twilight Saga from Lionsgate, for $29.99.

Target’s ‘Twilight Saga’ Steelbook

Target also offered 30% off select Halloween movies and books.

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