Merchandising: Retailers Break Out ‘No Time to Die’ Exclusives

The arrival of MGM’s No Time to Die on Blu-ray and DVD Dec. 21 saw exclusive editions offered at each of the big three major retail chains.

The fifth and final film featuring Daniel Craig as secret agent James Bond, and the 25th Bond film from EON Productions, features Agent 007 confronting a disfigured poisons expert named Safin who has stolen a biological weapon of mass destruction. Disc configurations from Universal Pictures Home Entertainment included a DVD set with a bonus disc; a Blu-ray/DVD combo pack with bonus features on a third Blu-ray; and a 4K Ultra HD combo pack with a 4K disc containing the movie and bonus material, and a regular Blu-ray of the film without bonus material (the bonus disc from the Blu-ray combo pack isn’t included in the 4K set).

Best Buy offered its typical Steelbook treatment of the film, with the 4K Ultra HD Blu-ray combo pack offered in the collectible casing for $34.99.

Walmart’s exclusive was the Blu-ray/DVD set packed with a keychain of Safin’s mask for $29.96.

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Target had a No Time to Die Blu-ray/DVD combo pack with a booklet of photos from the film and behind-the-scenes information for $26.99. The configuration involved the three-disc Blu-ray set packed with the booklet in a slipcover with new box art. Promotional photos of the set caused some confusion as it depicted only two discs being included — a DVD and a Blu-ray, which would have meant no bonus features. However, it does include the Blu-ray bonus disc.

Separately, Target was running a pre-Christmas sale offering many recent Blu-ray Disc releases for $15, and was selling select video games for up to 50% off.



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