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Merchandising: Retailers Bite on ‘Morbius’ Exclusives

Among the new releases of June 14, each of the big three national home entertainment retailers offered their own exclusive editions for Morbius, Sony Pictures’ latest adaptation of its cadre of Spider-Man characters.

Best Buy offered its typical Steelbook treatment for the 4K Ultra HD Blu-ray combo pack of Morbius, for $34.99.

Walmart had the 4K combo pack with an exclusive enamel pin of the “M” in the Morbius title treatment for $29.96.

Walmart’s ‘Morbius’ 4K Blu-ray with enamel pin

Target had an “Exclusive Fan Art Edition” of the Blu-ray, with art progression collectible cards, for $24.99.

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Separately, Target was selling Blu-rays of each of the four “Hunger Games” movies from Lionsgate with exclusive box art slipcovers for $9.99 each.

Target’s ‘Hunger Games’ Blu-ray box art

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