Merchandising: ‘Raya’ Exclusives Arrive at Target, Best Buy

A couple of retailers offered exclusives for Disney’s Raya and the Last Dragon 4K Ultra HD Blu-ray Disc upon its release May 18.

Target offered a $34.99 gift set with exclusive box art and collectible lithographs featuring illustrations by production designer Paul Felix.

Best Buy offered its typical Steelbook edition for the Raya 4K Blu-ray, also at $34.99. The disc also qualified buyers for Best Buy’s promotion to get the first month of a Philo subscription for $1.

Best Buy’s’s ‘Raya and the Last Dragon’ 4K Steelbook

Prior to its May 18 release on Blu-ray Disc, DVD and 4K Ultra HD Blu-ray by Disney Media & Entertainment Distribution, Raya had become available for digital purchase April 2 following its debut in theaters and via Premier Access with an added charge for subscribers to the Disney+ streaming service.

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On May 18, Disney Media & Entertainment Distribution announced a partnership with AsianBossGirl on a “Weekend of Raya” event on Saturday, May 22, and Sunday, May 23. Coinciding with Asian American and Pacific Islander Heritage Month, the partnership will honor and highlight the cultures of Southeast Asia as well as the AAPI artists and filmmakers that helped to bring the film to life. Weekend activities include:

  • A retelling of Raya’s epic adventures as told in the “Raya and the Last Dragon” Little Golden Book will be adapted as a Southeast Asian shadow puppet performance and by Girl Tales, a podcast that features strong female characters in reimagined fairytales. Fans can watch the shadow play on the Disney Movies YouTube channel and stream the podcast during the weekend.
  • An Instagram cooking demonstration hosted by Omsom co-founders and sisters Vanessa and Kim Pham along with Raya and the Last Dragon star Kelly Marie Tran. The virtual cooking class can be viewed on Instagram (@omsom) on May 22, at 11 a.m. PDT.
  • A step-by-step cooking demo with Pepper Teigen, who will be whipping up a batch of coconut pancakes, a family favorite from her New York Times Bestseller The Pepper Thai Cookbook. The video will be available on Instagram (@pepperthai2) the morning of Saturday, May 22.

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