Merchandising: Phoning in ‘Free Guy’ Exclusives

Best Buy and Target each offered exclusive editions of Disney-owned 20th Century Studios’ Free Guy Oct. 12.

The film stars Ryan Reynolds as a bank teller who realizes he’s a video game character.

Target offered the 4K combo pack in an exclusive “Art Edition” with unique box art and two foil-etched prints for $34.99.

Best Buy offered its usual Steelbook treatment, using the metal packaging for the 4K Ultra HD Blu-ray combo pack of Free Guy for $34.99.

Best Buy’s ‘Free Guy’ 4K Steelbook

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Both chains also offered free copies of Free Guy with the purchase of select Mint Mobile prepaid wireless phone plans ranging from $45 to $90.

Target also had a buy-two-get-one-free sale on books and movies.

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