Merchandising: ‘Mulan’ Makes Its Way to Retail

Disney released its live-action Mulan on Blu-ray, DVD and 4K Ultra HD Nov. 10, having announced the street date just four days before. The film famously bypassed theatrical distribution due to the coronavirus pandemic in lieu of several PVOD options tested by the studio.

The disc version arrived with a couple of retailers offering the typical kind of exclusive editions they usually do.

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At Target, the Mulan 4K Ultra HD Blu-ray combo pack was offered as a limited-edition with a pack-in gallery book for $34.99.

Best Buy offered its usual Steelbook edition for Mulan, with a 4K Ultra HD Blu-ray combo pack priced at $34.99.

Best Buy’ ‘Mulan’ 4K Ultra HD Blu-ray Steelbook

Interestingly, discs of the new Mulan were not listed at Amazon.com prior to their release date, and even after, the only copies that show up in searches are offered by third-party sellers.

Among other promotions, Best Buy is giving fans of HBO’s “Westworld” a chance to preorder the 4K Ultra HD Blu-ray Steelbook of the third season and get Steelbooks of the first two seasons for $9.99 each. According to the Best Buy website, however, the season one Steelbook is sold out. The season three Steelbook is listed with a Dec. 8 street date, although the non-exclusive versions of the season arrive in all stores Nov. 17.

Target was running a buy-two-get-one-free mix-and-match deal with movies, books, music, video games, board games and craft activities.

 

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