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Merchandising: ‘Matrix’ Revealed at Retail

The big three home entertainment retailers each offered their own exclusive for Warner’s The Matrix Resurrections Blu-ray and DVD release March 8.

Best Buy, as usual, offered a Steelbook edition of the 4K Ultra HD Blu-ray combo pack of the fourth “Matrix” movie for $34.99.

Target offered the Matrix Resurrections Blu-ray/DVD combo pack with changeable box art in the form of collectible character cards for $26.99.

Target’s ‘The Matrix Resurrections’ Blu-ray combo pack with character cards

Walmart’s “Matrix” exclusive was the $29.96 DVD version of the four-film “Déjà Vu Collection,” which was widely released only on Blu-ray Disc and 4K Ultra HD.

Walmart’s four-movie “Matrix” DVD

Separately, Walmart also had an exclusive for Paramount’s Yellowstone: Season 4 DVD, which it packed with a Dutton Ranch decal for $19.96.

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