Merchandising: Marvelous Merch for ‘Captain Marvel’

Best Buy and Target stores offered exclusive editions of Disney’s Captain Marvel 4K Ultra HD Blu-ray Disc combo pack upon its release June 11.

Best Buy sold the set with Steelbook packaging for $34.99.

Best Buy’s ‘Captain Marvel’ 4K Blu-ray Steelbook

Target offered the combo pack with a limited-edition 40-page filmmaker book, also for $34.99.

Target’s ‘Captain Marvel’ 4K Blu-ray combo pack
Target’s ‘Captain Marvel’ Blu-ray with booklet

Among other titles, Walmart offered a Blu-ray of Universal’s Get Out paired with a digital copy of Us. The Blu-ray of Us arrives June 18.

Best Buy’s weekly promotions included a Father’s Day sale under the banner “Dad’s Kind of Movies,” with Blu-rays for $6.99 and $9.99 each, and 4K UHD Blu-rays for $14.99 each.

Best Buy is also taking $34.99 preorders for a Steelbook 4K Ultra HD Blu-ray of Warner’s Shazam!, due July 16 on disc.

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