Merchandising: ‘Maleficent’ Is Mistress of Exclusives

Disney’s Maleficent: Mistress of Evil arrived at retail Jan. 14 with a couple of retailer exclusives.

Target offered the fantasy sequel based on “Sleeping Beauty” as a 4K Ultra HD Blu-ray with a filmmaker gallery book for $34.99.

Target’s ‘Maleficent: Mistress of Evil’ 4K UHD Blu-ray Gallery booklet

Best Buy had a 4K Ultra HD Blu-ray Steelbook of Maleficent: Mistress of Evil for $34.99.

Best Buy’s ‘Maleficent: Mistress of Evil’ Steelbook

Best Buy also had a 4K Ultra HD Blu-ray Steelbook for Disney’s 2016 version of The Jungle Book, which was just released in the UHD format.

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Walmart had an exclusive tied to Paramount’s Gemini Man, offering a bonus Vudu digital movie of xXx: Return of Xander Cage with the Gemini Man Blu-ray ($22.96) or 4K Ultra HD Blu-ray ($27.96).

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