Merchandising: ‘Luca’ Exclusives Hit Shelves

Disney released Pixar Animation’s Luca on Blu-ray Disc, DVD and 4K Ultra HD Blu-ray on Aug. 3, drawing exclusive editions from Target and Best Buy.

Target offered the 4K combo pack of Luca with exclusive box art and pack-in lithograph art cards for $34.99.

Best Buy, as usual, offered the 4K combo pack in Steelbook packaging for $34.99.

Best Buy’s ‘Luca’ 4K Steelbook

Walmart offered the Luca 4K Ultra HD Blu-ray with exclusive box art and a code for a Disney Classic Stories e-book at $32.96.

Walmart’s ‘Luca’ 4K Ultra HD Blu-ray with e-book

A few days before street date, Disney announced a partnership with Postable to promote the film’s release on home platforms.

Timed with International Friendship Day, the promotion allowed fans to send physical postcards featuring movie characters Luca, Alberto and Giulia, with four greeting options each showing appreciation for companionship, adventure and acceptance.

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Set in a seaside town on the Italian Riviera, Luca is a coming-of-age story about a young boy experiencing an unforgettable summer. Luca shares his amazing adventures with his friend Alberto. But their fun is threatened by a deeply held secret: They’re sea monsters from a world below the water’s surface.

Disney first released the film June 18 exclusively to Disney+ subscribers for free.

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