Merchandising: ‘Lightyear’ Steelbook Available at Best Buy

Sept. 13 saw the release of a few major theatricals on disc, including Warner’s Elvis and Disney’s Lightyear. For the most part, however, there wasn’t much in the way of retailer exclusives for them.

The most prominent exclusive was Best Buy offering a $34.99 4K Ultra HD Blu-ray Steelbook edition of Lightyear, the “Toy Story” spinoff from Pixar. Best Buy had been touting preorders for the Steel book for weeks.

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Other than that, the most notable retailer exclusive during the week was Target’s Pitch Perfect Trilogy 10th Anniversary Limited-Edition Gift Set. The $22.99 collection includes Universal Pictures’ three “Pitch Perfect” movies on Blu-ray with digital copy codes, plus a collectible pitch pipe and a booklet.

Target also ran a promotion offering a free $5 gift card with the purchase of the Where the Crawdads Sing book and either the newly released DVD or Blu-ray of the film adaptation from Sony Pictures.


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