Merchandising: It’s a ‘Jumanji’ Jungle Out There

The big three retail chains each had exclusive promotions for two of the big titles released to stores March 17.

The most notable was for Sony Pictures’ Jumanji: The Next Level.

Best Buy’s ‘Jumanji: The Next Level’ Steelbook

Best Buy had its typical Steelbook edition of the 4K Ultra HD Blu-ray combo pack for $32.99.

Walmart released a 3-movie “Jumanji” DVD collection containing Next Level, its 2017 predecessor Welcome to the Jungle, and the 1995 original Jumanji for $29.96.

Target didn’t have an exclusive edition, but did offer a free $10 gift card with the purchase of the new movie on disc with the $19.99 Jumanji board game.

‘Jumanji’ board game

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The other notable title was Warner’s animated Superman: Red Son.

Target’s ‘Superman: Red Son’ Steelbook

Target offered a Blu-ray/DVD Steelbook at $19.99 with the same cover art as the regular edition. The exclusive appeared to be available only in stores as it wasn’t listed on Target’s website.

Best Buy had the 4K Ultra HD Blu-ray combo pack with a pack-on Soviet Superman figurine for $29.99.

Walmart had a DVD-only edition of Superman: Red Son for $14.96. Only the Blu-ray and 4K editions were released wide.

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Another exclusive at Walmart involved the 2016 animated movie Trolls, in the form of a gift set containing a Trolls DVD and a troll wig. The set is timed with the release of Universal’s Trolls World Tour movie.

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