Merchandising: ‘Hitman’ Steelbooks Take Aim at Best Buy

Best Buy had a few new Steelbooks available Aug. 17.

Among them was the week’s top new release, Lionsgate’s Hitman’s Wife’s Bodyguard, which was offered as a 4K Ultra HD Blu-ray Disc Steelbook for $31.99.

The film’s predecessor, 2017’s The Hitman’s Bodyguard, also had a new 4K Steelbook available, at $19.99.

Best Buy’s ‘The Hitman’s Bodyguard’ 4K Steelbook

The Hitman’s Bodyguard follows a bodyguard (Ryan Reynolds) who must protect a convicted hitman (Samuel L. Jackson), who’s on his way to testify at the International Criminal Court. The film grossed $176 million worldwide.

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Hitman’s Wife’s Bodyguard features Reynolds, Jackson, Salma Hayek, and Richard E. Grant reprising their roles, with Frank Grillo, Tom Hopper, Antonio Banderas, and Morgan Freeman joining the cast. In the film, suspended bodyguard Michael Bryce (Reynolds) must once again team up with hitman Darius Kincaid (Jackson) and his wife (Hayek) to stop a madman (Banderas) from launching a terror attack on Europe.

Best Buy also had an exclusive $31.99 Steelbook edition of a 4K Ultra HD Blu-ray of the new 20th anniversary edition of the Harry Potter and the Sorcerer’s Stone, released elsewhere on DVD and Blu-ray with a Magical Movie Mode of supplements that play during the movie.

Best Buy’s ‘Harry Potter and the Sorcerer’s Stone’ 4K Steelbook

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