Merchandising: Gift Sets for ‘Goonies,’ ‘Beetlejuice’

Among the Sept. 1 new releases on DVD and Blu-ray, a couple of retailers offered exclusive editions of Warner’s new 4K Ultra HD Blu-ray re-releases of 1985’s The Goonies and 1988’s Beetlejuice.

Amazon offered deluxe gift sets for each title at $49.99 apiece.

The Goonies collector’s set comes in treasure chest packaging and includes 4K Ultra HD Blu-ray, regular Blu-ray and digital copies of the film; a replica of One Eyed Willy’s treasure map featured in the film​; five collectible pin-on buttons​; and an iron-on embroidered patch​.

The Beetlejuice collector’s set comes in a gift box made to look like The Handbook for the Recently Deceased, and includes 4K Ultra HD Blu-ray, regular Blu-ray and digital copies of the film; a 4-inch embroidered glow-in-the-dark patch of Beetlejuice’s gravestone​; an insert of instructions for life after death emergencies with three pieces of collectible chalk;​ a replica of the “Betelgeuse” flyer featured in the film​; and a gift box.

Amazon’s ‘Beetlejuice’ 4K gift set

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Best Buy continued to promote its exclusive Steelbook editions of titles, including new 4K Steelbook combo packs for The Goonies and Beetlejuice at $29.99 apiece.

Best Buy’s ‘The Goonies’ 4K Steelbook
Best Buy’s ‘Beetlejuice’ 4K Steelbook

Target didn’t feature any DVD or Blu-ray listings in its online weekly ad, but it did have a video game promotion, offering a free “Bitty Boomer” Bluetooth speaker (valued at $17.99) with the purchase of Marvel’s Avengers on PS4 or Xbox One Sept. 4 at $59.99.

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